Monday, March 15, 2010

Video - Objectified

Objectified looks at the story of a product. And addresses the concept of design that every object has a story. Gary Hustwit doesn't just take you through what an object is but how it is made, what role they play and explains the relationship that we as users have with the object we own and also those we choose not to own.

It looks at symbolism in products and how they give meaning to form. Every object has its own character and when we purchase it we are positively responding to the message the object is offering. Symbolism can be colour or a shape or word that we recognise to have meaning as well as the form which helps us physically communicate and interact with the object.

It looks at products from an artistic/functional point of view and shows how industrial design has helped the product as well as the user become closer together. Making better sense of function through form and symbolism in today's technological context.

1 comment:

Dr Mariano Ramirez Jr said...

David, can you please be more specific about parts of the video that you really liked, disagreed with, or statements that stuck into your mind, or inspired you to becoming a better designer... This appears you just read the DVD description, it's not convincing that you actually watched it.