Designing Dream Machines

This video was particually interesting, highlighting , for me, the importance of the design process and showing through how two top British designers Richmond Semore and Dick Powel and gone around and made the bleek everyday objects into wild masterpieces that anyone would evy to have.

The video showed a good example of brainstorming for a kitchen appliance first, a kettle and food processing unit. And not just any kitchen applience either, as through their brainstorming and thinking, ruled out some commom problems that appear in most other machines of this kind. Things like making the machine easier to clean, such as the mixing bowl, and giving it an organic shape so that it doesnt look like it should be hidden in a cupboard straight after use.

While Richmond Semore and Dick Powel's idea's and industrial design solutions are a number of steps above standard, what i really do take from the video is importance for designing for a market, that i changing, and will continue to change with their needs and desires and to be sucessful as a designer one should thouoghly understand their market.